How do you know whether you would benefit from managing your website redesign project using a commercial content management system?
The first step is to recognize that:
- Your web presence is important to your business
- You are not satisfied with your current website ( or don’t have one)
- You are willing to invest time in developing the strategy for your website
- You or your staff are willing to maintain content on a regular basis yourself
- You are willing to reduce costs significantly yet maintain a professional web presence
In a recent benchmarking study that Web-Insight performed for a large organization we analyzed over 1,200 home pages and found that over 90% used a standard layout which structurally had little variation from one to another, however almost everyone of these websites had a unique character and appearance that catered to their specific audience. Only a few did that extremely well of course, but the potential is there using a standard templated format.
If creativity in format and design is important than using a standard format won’t work. You will have to go to a designer who can develop the look and feel you want and then you can use Joomla or equivalent CMS programs to update your website your self.
1&1 Internet has a good CMS that can meet most basic needs called My Business Site and at $9.99 per month is well worth considering.
They have numerous per formatted templates for just about any business so getting started is very easy. If you have a core strategy already developed then using this format is very easy. If you don’t consider spending the time developing this first and it is very important to consider the impact of social networking and how you plan to integrate blogs twitter and facebook into the equation. Your web page now becomes the focus of these other marketing channels and how you set it up will determine your success.
You can contact us here at Zanka Consulting for ideas on how to integrate your strategy as well as help in setting up your 1&1 website and using Google Analytics to monitor your success.