The warning signs are there but it is easy to ignore or delay the inevitable – your website has to be renewed or as I prefer to use – revitalized. It doesn’t matter whether you have a small business website or a large corporate one, there is a fundamental inertia to redesigning the website. The tasks looms large, it will take time, money and energy to get to the end result, and it always seems easier to let the web developer ( in house or contracted) manage the existing website and improve on it as things change. The unfortunate result if this is let go for too long is strategic drift, this is when your website has been modified and built on until it takes its own direction or purpose that is diverges from the corporate goals. As a result customers and potential customers may become confused and your bottom line is impacted. As with all internet measurements, it will take awhile for the patterns to become evident and by that time business has been lost. [Read more…] about Your website has expired – be prepared to meet your developer
web design
Bridging the web designer gap
When an organization decides to revamp their website, the process usually starts with the web development team or design company meeting with the marketing team. If it is an external web company then each side needs to get to know one another. [Read more…] about Bridging the web designer gap
